Summer Campaign Digital Toolkit

Each year, the campaign is used by venues, event organisers, transport hubs and businesses to make vigilance messaging visible and consistent during periods of increased activity. The campaign has been promoted by Glastonbury, Wimbledon, The O2, Wembley, Tottenham Hotspur and more. 

The summer months bring more people together in public spaces – from major events and festivals, to everyday travel and leisure. We also know that these events and venues can be attractive targets for terrorist activity.  

With recent changes to the UK’s threat level, it’s more important than ever that event organisers and businesses up-and-down the country do their part to keep customers and the public safe this summer.  

Promoting the summer campaign is also a powerful way of using communications as an extra layer of protective security. By supporting the campaign and using security-minded communications, you could help to deter hostile activity at major events. 

That’s why we are calling on event organisers and businesses across the UK to help keep the public safe this summer by supporting the summer campaign using our free materials.  

This toolkit provides a range of ready-to-use materials, alongside tips to help you use the campaign assets:  

• Social media images and videos
• Social media messaging
• Printable posters  
• Audio announcements for tannoy systems
• Website messaging  
• Guidance to staff and volunteers  

The materials are designed for broad use and feature police officers and summer bunting, making them suitable for a wide range of organisations. 

Sport, music and Pride events

The toolkit also includes bespoke assets for sporting events, music venues and festivals, and Pride events.

All materials are free and designed to be flexible across different channels and locations.  

The UK threat level is SEVERE, meaning an attack is highly likely. 

You can find useful information about the current national terrorism threat level on the MI5 website.

This campaign builds on established Action Counters Terrorism (ACT) messaging and encourages the public to stay alert while going about their daily lives.  

It focuses on a simple, consistent message:  

If you see something that doesn’t feel right, report it.  

Research shows that the campaign makes people feel safe. It also shows that it increases willingness to report suspicious activity, improves awareness of what to look for, and helps people feel more confident in taking action.  

Everyone has a part to play in keeping people safe, and supporting the campaign is a simple way to contribute. Public awareness is strong that safety is a shared responsibility – from police officers and security professionals, through to local businesses and the wider community. 

Partners play a key role in amplifying vigilance messaging, reinforcing in places people use every day or at big events.

By using these materials, you can:  

• Make vigilance messaging visible in your environment
• Support public awareness and confidence  
• Contribute to a consistent national approach

Your support helps embed awareness of the campaign in a way that is visible, familiar and reassuring.  

The campaign also acts as a deterrent to hostile actors who maybe planning an attack.

Using these materials, online and on-site, helps to add an additional free layer of protective security for your business or organisation.  

Start by familiarising yourself with the campaign materials.  

You can also access tailored content for sporting events, music events and festivals, and Pride events. 

Welsh language materials are also available.  

Next, consider where the campaign will be most visible in your setting. They can be used across a range of touchpoints seen by staff and the public, as well as hostile actors:  

• Digital screens and websites
• Posters in public-facing and staff areas (for example entrances, exits, queuing areas, staff rooms and facilities)
• Social media channels
• Staff communications, such as intranets, all-staff emails, and newsletters 

Think about how these channels connect across the customer journey – from arrival to departure.  

Consistent, repeated messaging across these points helps reinforce awareness and builds confidence to act.

Supporting your staff

Staff are an important part of effective vigilance. We encourage organisations to:  

• Ensure staff understand the campaign message
• Support staff to report concerns
• Promote ACT Awareness e-learning and related training  

Contact the campaign team

Need materials in a different format? Want to add your logo to show support? How about providing a photo to localise the materials? The campaign team can help.  

If you need support using this toolkit, or have questions about the campaign, please contact: nctphq.comms@met.police.uk 

And don’t forget to send photos of how you’ve used the materials.

Campaign materials

The materials in this section are designed for broad use and feature police officers and summer bunting, making them suitable for a wide range of organisations.

We recommend that sporting events, music events and festivals, and Pride events use the tailored assets created specifically for those audiences.