Pride events this summer
From major events such as Pride in London and Manchester Pride, to regional parades and local celebrations, large crowds gather to mark inclusivity, identity and community in public spaces.
These vibrant, high-footfall events provide an important opportunity to promote vigilance and help keep people safe while they celebrate.
The materials on this page are designed for use at Pride events and in surrounding areas.
We also have materials that feature police officers and summer bunting which may be more suitable.
Pride materials
Digital and social media content
| Asset | How to use | Download | Download in Welsh version |
 | Video – Pride Flag Encouraging everyone at Pride events to stay alert and tell security if they see anything that doesn’t feel right. Portrait video can be used for Reels and Stories on Instagram and Facebook. For feed posts, platforms like Instagram, Facebook, X, and LinkedIn support square, portrait and landscape formats, although portrait video is now often preferred for better mobile engagement. | Full portrait (9:16) image (1080 x 1350) Feed portrait (4:5) image (1080 x 1350) Landscape (16:9) image (1920 x 1080)
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 | Image – Pride Flag Encouraging everyone at Pride events to stay alert and tell security if they see anything that doesn’t feel right. Portrait images can be used for full-screen formats such as Stories and Reels on Instagram and Facebook. For feed posts, platforms like Instagram, Facebook, X and LinkedIn support square, portrait and landscape images, although portrait formats are now often preferred for better mobile engagement. | Full portrait (9:16) image (1080 x 1350) Feed portrait (4:5) image (1080 x 1350) Landscape (16:9) image (1920 x 1080)
| Delwedd portread (1080 x 1920) Delwedd portread (4:5) (1080 x 1350)
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Recommended website and social media messaging
When planning to go to an event or venue, the public often visit an organisation’s website or social media website. This is the same for hostiles.
We have provided some suggested wording for the security section or pages of your website, or to accompany the materials on your social media channels.
Please feel free to tailor to your organisation or event.
We encourage you to work with your Counter Terrorism Security Advisor (CTSA) on messaging that’s relevant for your event or venue, which can help to add an extra layer of protective security to your organisation and events.
Social media message #1
Looking forward to joining us at @EVENTNAME?
Have a great time and look out for each other. If you see something that doesn’t feel right, trust your instincts and tell security or report online at gov.uk/ACT.
In an emergency call 999.
Remember, action counters terrorism.
Social media message #2
Out and about today? Stay alert and be aware of your surroundings. If you see anything that doesn’t feel right report online in confidence at gov.uk/ACT
In an emergency always call 999.
Remember, action counters terrorism.
Website message
Do summer safely.
We are working with Counter Terrorism Policing to help keep everyone safe this summer. We are supporting their summer campaign, encouraging the public to stay alert and report anything that doesn’t feel right to security.
We all have a role to play in keeping each other safe. Your safety is our priority and that’s why we have [INSERT SECURITY MEASURES IN PLACE].
You can play your part by trusting your instincts, and if you see something that doesn’t feel right, tell security. Our teams will take every report seriously. You won’t be wasting their time.
Here are some quick tips to help you have a safe and enjoyable time:
- Arrive early, allowing more time for security checks and measures
- Be patient with security checks. It might seem inconvenient, but they are in place to help you.
- Keep it simple and minimise what you carry. Fewer bags to search will speed up entry.
- Stay alert and look out for each other. If you see something that doesn’t feel right, tell security. Don’t leave it to someone else.
- Don’t leave bags unattended. Never agree to look after a stranger’s bag, no matter how genuine they seem.
- If there is an incident, listen to staff and any announcements.
In an emergency, always call 999.
Have an amazing time, and if you see something that doesn’t feel right, report it to security straight away. Thank you for playing your part.
Printable poster
| Asset | How to use | Download | Download in Welsh version |
 | Poster – Inside Football Stadium
Encouraging everyone at Pride events to stay alert and tell security if they see anything that doesn’t feel right.
A4 poster available to download and print and use internally on notice boards, backs of toilet doors etc. Or externally in key locations for members of the public to see. | A4 | A4 |
Audio files
| Asset | How to use | Download |
| Audio clip | This can be played on a tannoy system at events or venues. | Audio |
Recommended messaging to staff and volunteers
Engaging with your staff and volunteers is an important aspect of embedding vigilance.
This is content that you can use on your internal-facing channels, for example, staff newsletters and your intranet, alongside images from the toolkit.
Internal message
Do Summer Safely – we’re supporting Counter Terrorism Policing’s summer campaign.
We’re supporting Counter Terrorism Policing’s Summer campaign. The campaign is encouraging the public to look out for each other, trust their instincts and report anything that doesn’t feel right.
We can support by sharing the need to be alert among people attending events over the summer.
The key advice is:
- If you see something that doesn’t feel right report it to security or online at gov.uk/ACT. In an emergency dial 999.
- Trust your instincts, you won’t be wasting our time.
- Anyone can complete the ACT e-Learning on ProtectUK, this will help you be prepared in the event of a terrorist attack.
Security guidance and ACT e-Learning can also be found on ProtectUK.