#BeSafeBeSound Campaign – Digital Toolkit for the UK’s Live Music Industry

Here you can view and download the campaign creatives in a range of styles and formats. We welcome you to add your logo if you wish. If you require any specific sizes or have any questions, please contact nctphq.comms@met.police.uk

Asset	Description	View & Download
Videos
	17 second Ready to Party video Don’t think someone else will sort it Tell security	Square Portrait
	17 second Ready to Party video Trust your gut Tell security	Square Portrait
	17 second Ready to Party video Don’t dance around it Tell security	Square Portrait
	29 second Ready to Party stage side screen video We are here to keep you safe Tell security	1920 x 1080
	29 second Ready to Party stage side screen video Spotted something that’s not right Tell security	1920 x 1080
	14 second Ready to Party digital screen video If you see something out of place Tell security	1920 x 1080
	14 second Ready to Party digital screen video Spotted something that’s not right Tell security	1920 x 1080
	13 second Going to a live event video If you see something out of place Tell security	1080 x 1920
	12 second Going to a live event video If you see something out of place Tell security	1080 x 1920
Images
	Arms pointing image Don’t think someone else will sort it  Tell security	Square Portrait
	Speaker image Trust your gut Tell security	Square Portrait
	Lights image Don’t dance around it Tell security	Square Portrait
Posters
	Don’t let the crowd hold you back poster Tell security	A3 A4
	Don’t think someone else will sort it poster Tell security	A3 A4
	Trust your gut poster Tell security	A3 A4
Banners
	Don’t dance around it speaker poster Tell security	Banner
	Don’t dance around it crowd poster Tell security	Banner
	Don’t dance around it light poster Tell security	Banner

• Printable posters to use across your festival or venue. 

• Posters available in A0, A1, A2, A3, A4, 60X40.

If you require these assets in different dimensions, please contact nctphq.comms@met.police.uk

PECYN CYFRYNGAU I DDIWYDIANT CERDDORIAETH FYW Y DEYRNAS UNEDIG

Mae Plismona Gwrthderfysgaeth yn rhoi cyngor i gefnogwyr cerddoriaeth fyw: #ByddSaffByddDdiogel wrth iddynt gydweithio â diwydiant cerddoriaeth y Deyrnas Unedig i ddarparu cyngor diogelwch allweddol i’r cyhoedd.

Mae Plismona Gwrthderfysgaeth yn gweithio ochr yn ochr â gwyliau cerddorol a lleoliadau cerddoriaeth fyw i sicrhau bod y cyhoedd yn cadw’n ddiogel ac yn chwarae rhan yn yr ymgyrch ddiogelwch ehangach.
Yn 2022, cyrhaeddodd ymgyrch #ByddSaffByddDdiogel dros 10 miliwn o bobl ac mae wedi cael cefnogaeth ar-lein ac all-lein gan dros 50 o wyliau a lleoliadau hyd yn hyn, gan gynnwys Glastonbury, Yr O2, Gŵyl Leeds a Reading, Penwythnos Mawr BBC Radio 1, Arena Wembley, a llawer mwy.
Mae Plismona Gwrthderfysgaeth yn annog lleoliadau cerddoriaeth fyw a gwyliau i:

• Grymuso cefnogwyr cerddoriaeth gyda chyngor am ddiogelwch drwy ddulliau ar-lein ac all-lein, gan gynnwys: cyfryngau cymdeithasol, gwefannau, sgriniau digidol, e-bost, apiau symudol, a phosteri.

• Rhoi sicrwydd i gefnogwyr cerddoriaeth eu bod yn ddiogel a bod gwiriadau diogelwch ar waith er mwyn sicrhau eu bod yn cael profiad diogel.

• Addysgu ac annog cefnogwyr i riportio ymddygiad sy’n sefyll allan a ddim yn hollol iawn, drwy roi gwybod ar unwaith i staff diogelwch.

• Hyrwyddo a chefnogi drwy ddefnyddio deunyddiau creadigol #ByddSaffByddDdiogel a gosod esiampl o ran cyfathrebu gyda golwg ar ddiogelwch.

Gallwch chi lawrlwytho asedau yn y Gymraeg isod: yma
 

Am unrhyw wybodaeth neu gymorth pellach, cysylltwch â nctphq.comms@met.police.uk

Before going live with the campaign, please review the guidelines below:

• Think about the customer journey throughout your venue or festival. Which areas will live music fans pass through and how can they consume the message i.e., toilets, queue areas, concourses, stage-side screens? Please consider as many channels as possible.

• Amplify as often as possible. Consider an “always on” plan – Consider how you can prime your customers with the messaging prior to an event (social media, newsletters, apps). Please ensure that the campaign is a permanent fixture as part of wider security communications. If you are a venue please support the campaign all year round.

• When amplifying on social media please always use the campaign hashtag #BeSafeBeSound

• Please do add your logo to the creatives if required

• Ensure that security staff are equipped with the correct training to recognise signs to spot and know what to do should they receive a report. 

We welcome you to co-brand the campaign content and add your logos where suitable.

If you want to add your logo, please feel free to edit this yourself, or you can contact  nctphq.comms@met.police.uk and the Communications team at Counter Terrorism Policing can amend.

Please read the social media guidelines below:

• Ensure that you use the hashtag #BeSafeBeSound in any of your posts across any of your social media channels. This helps us to evaluate the campaign.

• Tag the Counter Terrorism Policing account within your post, where possible (channels noted below)

• We anticipate that venues and festivals will have their own brand tone-of-voice to suit their audiences. We are happy for you to use your own copy, however please refer to the examples below and retain the overall feel of the message.

• Co-authoring Instagram posts – Please feel free to co-author posts on Instagram with Counter Terrorism Policing. For approval please contact nctphq.comms@met.police.uk

• Feel free to use Twitter Cards and link to either your safety advice page or Counter Terrorism Policing’s music safety advice page

• Post as freely as you like. This campaign is ongoing so please post around key moments and events i.e. weeks/hours before an event starts, whilst fans are queueing at a festival, after a ticket announcement. We encourage you to be consistent with posting and for the campaign to be a regular fixture in your social media calendar. 

Please also share and RT #BeSafeBeSound content from our social media channels:

Twitter: @TerrorismPolice
Facebook: @CounterTerrorismPoliceUK
Instagram: @terrorismpolice

We have provided copy suggestions below which you are welcome to use across your social media channels.

We welcome you to freely adapt to your brand tone-of-voice and to use the hashtag #BeSafeBeSound. This helps us to evaluate the campaign.

Example 1 

If you’re heading to [ tonight’s / today’s / this weekend’s event ], follow safety advice from @TerrorismPolice
 
❗ Be patient with security checks and staff
🔊 Report to security if you see something that doesn’t feel right
🎵 Enjoy the event
🔄 RT to share the message
 
#BeSafeBeSound

Example 2 

Who’s ready for @ARTISTHANDLE tonight?
 
Follow safety advice from @TerrorismPolice and #BeSafeBeSound
 
❗ Be patient with security checks. They keep you safe.
🔊 Tell security if you see something out of place.
👉 Visit this safety advice page – https://www.counterterrorism.police.uk/safetyadvice/
🎵 Enjoy the gig!

Example 3

Looking forward to joining us at @EVENTNAME?
 
Before you arrive remember that security checks are in place to keep you safe.
 
Look after each other and report anything that doesn’t feel right.
 
Follow safety advice from @TerrorismPolice and #BeSafeBeSound 👇

Example 4

⚡️ Security checks are in place to keep you safe ⚡️
 
If you spot something that doesn’t feel right, trust your gut and report it to security staff straight away.
 
Follow advice from @TerrorismPolice and #BeSafeBeSound
 
Enjoy the show! 🎵

Example 5

🚨 All set for @FESTIVALNAME?!? 🚨
 
Ticket ✅
Tent ✅
Ready for the best weekend of your life? ✅
 
Remember to #BeSafeBeSound and look after each other.
 
Follow safety advice from @TerrorismPolice 👇

Example 6

Looking forward to joining us at @VENUE/FESTIVALNAME?
 
Follow advice from @TerrorismPolice and #BeSafeBeSound
 
❗ Be patient with security checks. They keep you safe.
🔊 Tell security if you see something which doesn’t feel right
🤘 Enjoy the show!
⚠️ Follow the safety advice below

Our page on safety advice for the public contains detailed security information specifically for festivals and venues.

Please add this information to the security page on your website and hyperlink to the web page noted above. 

You can also link out to the page on social media.

Counter Terrorism Policing is encouraging security staff at live music venues and festivals to take up training in order to recognise suspicious behaviour, understand what to do should a member of the public report something that isn’t quite right, and what to do should a terrorist attack occur.

The ACT Awareness e-Learning training package is a free-to-access platform and takes only 45 minutes to complete.

To access the training please visit the e-Learning page.

Please share the campaign with staff at your organisation, festival, or venue. Staff have an important role to play in keeping these events safe and reassuring visitors. Staff who aren’t briefed can potentially be a security vulnerability. 

Please find documents and information below:

• News article for staff communications/intranet sites – please feel free to adapt this release for your organisation

• How can security staff help – news article for intranet sites

• Printer friendly briefing slide for security staff at venues and festivals

• Multiple slide security briefing for security staff at venues and festivals

Have you ever wondered how terrorists and other criminals plan? What information do they need and how do they get it? And what can you, as a professional communicator, do to make it more difficult for them to plan successfully?

Counter Terrorism Policing, in collaboration with City of London Police, provide a two-and-a-half hour training course encouraging you to see communications through their eyes. It is aimed at professional communicators (in-house or agency). We also welcome along security managers, who we encourage to work together with their communications teams.

You will learn how to use a Security Minded Communications approach to make it difficult for terrorists and other criminals to get the information they need and undermine their plans. You’ll find out how Security Minded Communications has been used to help keep other organisations, venues and events secure, and how you can apply this approach to your day-to-day work.

To register your interest, contact us at nctphq.comms@met.police.uk