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You may have seen reports in the media this week about a man from Surrey, who was reported to Counter Terrorism Policing after IT repair men noticed suspicious content on his laptop. It’s a timely reminder of the important part business can play in stopping terrorist activity early.
Communicating protective security measures can act as a free and highly effective layer of security, but will it scare or reassure your customers? Evidence suggests that it can provoke positive emotional and behavioural responses and deter potential hostiles.