ProtectUK publication date
With a summer full of events such as Pride, Wimbledon, cricket, bank holidays and marathons, we need to consider the part we can play in keeping everyone safe.

Counter Terrorism Policing’s Summer campaign aims to encourage businesses and the public to trust their instincts and report anything that doesn’t feel right.

Do summer safelySocialise SafelySupport Safely

Counter Terrorism Summer Campaign Overview

It’s important to remember that the terror threat hasn’t gone away. The threat to the UK from terrorism is substantial, meaning an attack is likely. 

The CT Summer campaign builds on many years of award winning Action Counters Terrorism (ACT) campaigns. 

The campaign aims to: 

  1. Make the public aware of how we can all play our part in defeating terrorism

  2. Increase confidence in reporting something that doesn't feel right and awareness of how to report

  3. Encourage event organisers, staff and security to take action to support the CT effort, such as encouraging all staff to refresh on ACT e-Learning and promoting the summer campaign materials

The campaign is aimed at:

  • Adults visiting summer events and crowded places 

  • Workforce in key sectors including retail, security, outdoor entertainment sector and the events industry

Counter Terrorism Policing will be sharing engaging and summer-focused content across our channels.

The threat from terrorism is evolving all the time, so these communications materials are designed to be used in a range of locations and scenarios.

We want organisations, businesses and other partners to use our content natively on their channels and amplify our safety messages.

How to use the Toolkit

You can support our Summer campaign by:

  1. Posting, sharing or re-tweeting our social media assets and using them on your social media channels using the hashtag #CommunitiesDefeatTerrorism

  2. Creating internal communications via emailers, newsletters or other means to showcase the campaign and educate staff on key messaging

  3. Consider local media opportunities & encouraging local businesses and partners to adopt and use the toolkit

 

Content and Resources

Please find below links to view and download the creatives. 

If you require any bespoke amends (e.g. adding logo) or you are having trouble accessing them, please don't hesitate to contact us at nctphq.comms@met.police.uk

 

AssetsWhat's in the assetDownload here
Summer Vigilance Full Video
Summer Vigilance Full Video

Promoting vigilance during the summer period, staying safe whilst enjoying general activities (Get together, Socialise, Shop, Support, Sightsee) 

Square

Portrait 

Full Screen

Summer Vigilance Socialise Video
Summer Vigilance Socialise Video

Promoting vigilance during the summer period, staying safe whilst enjoying social activities (Socialise, Shop, Explore)

Square

Portrait

Full Screen

 

Summer Vigilance Events Video
Summer Vigilance Events Videos

Promoting vigilance during the summer period, staying safe whilst doing events and travel-related activities (Sightsee, Get together, Travel, Support) 

Square

Portrait

Full Screen

General video
General Event

Promoting vigilance during the summer period, staying safe whilst enjoying general activities
OUT AND ABOUT TODAY? 

Square

Portrait

Full screen

Football asset
Football Images

Red and blue football images encouraging fans to support each other and report anything that doesn’t feel right.

Blue:

Square

Portrait

Full Screen

Red:

Square

Portrait

Full Screen

Football Stock Image
Football Video 1

Taps into the psychology of fans who know whats going on, they are astute on and off the pitch. Tying in with the barrier message of the contextual reasons of not reporting. 

Square

Portrait

Full screen

Football Stock Image
Football Video 2

Taps into the psychology of fans who know what's going on, they are astute on and off the pitch. Tying in with the barrier message of the contextual reasons of not reporting. 

Square

Portrait

Full screen

Womens euros
Women's Football Video

Repurposed Football videos using only Women-focussed imagery.  

Square

Portrait

Full screen

Marathon Stock Image
Marathon Stock Image (with copy)

Marathon based image with 'stay safe' copy 

Square

Portrait

Full Screen

Marathon Stock Image
Marathon Stock Image (Clean)

Marathon based image to use, with and without the Counter Terrorism Policing logo 

Square + Logo

Square

Portrait + Logo

Portrait

Full Screen + Logo

Full Screen

Pride Vigilance thumbnail
Pride Vigilance Video

Promoting vigilance and keeping everyone safe at Pride parades and events throughout the summer

Square

Portrait

Commonwealth
Sports Event Video 1

Direct route that has the barrier message at the beginning - overcoming the fear that saying something will hinder the game play.

Square

Portrait

Full screen

Commonwealth
Sports Event Video 2

Direct route that has the barrier message at the beginning - overcoming the fear that saying something will hinder the game play.

Square

Portrait

Full screen

Tennis
Tennis

Tennis based image with and without 'Keep your eye on the ball' copy. 

Square

Square + Logo

Portrait

Portrait + Logo

Full screen

Full screen + Logo

Rural
Rural

Rural based image with 'Stay safe while out and about' copy. 

Square

Portrait

Full screen

 

Welsh Assets

Nod ymgyrch haf Plismona Gwrthderfysgaeth ydy annog busnesau a'r cyhoedd i roi ffydd yn eu greddf ac i riportio unrhyw beth nad yw’n teimlo’n iawn.

Lawrlwythwch a defnyddiwch y cynnwys Cymraeg isod yn rhad ac am ddim i gefnogi’r ymgyrch. Os bydd angen rhagor o gynnwys arnoch, e-bostiwch nctphq.comms@met.police.uk 

AssetWhat's in the assetDownload here
Get together safely - Welsh

Fideo Llawn Gwyliadwraeth yr Haf

Annog pobl i fod yn wyliadwrus yn ystod cyfnod yr haf, cadw’n ddiogel wrth fwynhau gweithgareddau cyffredinol (Dod ynghyd, Cymdeithasu, Siopa, Cefnogi, Gweld y golygfeydd)

Sgwâr

Instagram

Out and about - Welsh

Fideo Cymdeithasu Gwyliadwraeth yr Haf

Annog pobl i fod yn wyliadwrus yn ystod cyfnod yr haf, cadw’n ddiogel wrth fwynhau gweithgareddau cymdeithasol (Cymdeithasu, Siopa, Crwydro)

Sgwâr

Instagram

Sightsee safely - Welsh

Fideo Digwyddiadau Cyffredinol

Annog pobl i fod yn wyliadwrus yn ystod cyfnod yr haf, cadw’n ddiogel wrth fwynhau gweithgareddau cyffredinol

Sgwâr

Instagram

Socialise safely - Welsh

Fideo Gweithgareddau Gwyliadwraeth yr Haf

Annog pobl i fod yn wyliadwrus yn ystod cyfnod yr haf, cadw’n ddiogel wrth fynd i ddigwyddiadau a gweithgareddau sy’n gysylltiedig â theithio (Gweld y golygfeydd, Dod ynghyd, Teithio, Cefnogi) 

 

Sgwâr

Instagram

 

Suggested messaging and social media copy

Find below suggested messaging you can use for your internal communications and social media content.

Use contextual messages i.e.

  • Do summer safely

  • If you are going to xxxxx event today

  • Keep the ball moving (football)/ Let the games continue (sports)

Use clear language around identifying suspicious behaviour, but no need to specify particular behaviours i.e.

  • If something doesn’t feel right

Instil confidence in the general public i.e. 

  • Trust your instincts

  • You won’t be wasting our time

  • Let’s keep each other safe

Always include a clear Call to Action: 

  • Report at gov.uk/ACT

  • Tell security or the police

  • Tell a steward or security (for major events)

  • If you see something that doesn’t feel right, report it at gov.uk/ACT

  • In an emergency call 999

Social media messaging suggestions: 

  • You can use this messaging alongside your own imagery or the campaign content

  • Please adapt, localise and amend for your channels and audiences. These are suggestions, and we encourage you to tailor the messaging to your audiences

Summer Socialising

  • While you’re out and about this summer, stay alert. If you see something that doesn’t feel right, trust your instincts and ACT. Report in confidence at gov.uk/ACT

  • In an emergency call 999. #CommunitiesDefeatTerrorism

Summer Events

  • Security is a team effort. Stay alert and be aware of your surroundings. Report anything that doesn’t feel right to a steward or the police. Trust your instincts and ACT

  • In an emergency call 999. #CommunitiesDefeatTerrorism

Football

  • Keep your eye on the ball, both on and off the pitch. Be aware of your surroundings. If something doesn’t feel right, report it to a steward. Trust your instincts and ACT

  • In an emergency call 999. #CommunitiesDefeatTerrorism

General Sporting

  • Security is a team effort. Stay alert and be aware of your surroundings. Report anything that doesn’t feel right to a steward or the police. Trust your instincts and ACT

  • In an emergency call 999. #CommunitiesDefeatTerrorism

Stadiums

  • Security is a team effort. When you are in our stadium, be aware of your surroundings. Report anything that doesn’t feel right to a steward. Trust your instincts and ACT

  • In an emergency call 999. #CommunitiesDefeatTerrorism 

 

Social channels

Please repost, tag and share content from Counter Terrorism Policing’s channels, in addition to posting from your own channels:

Twitter: @TerrorismPolice
Facebook: @CounterTerrorismPoliceUK
Instagram: @TerrorismPolice
LinkedIn: @CounterTerrorismPolicing
Website: www.gov.uk/ACT

Internal Communications Template

Please adapt the template article below for use within your organisation:

Do Summer Safely – we’re supporting Counter Terrorism Policing’s summer campaign

We’re supporting Counter Terrorism Policing’s Summer campaign. The campaign aims to encourage the public to report anything which ‘doesn’t feel right’ and to ‘trust their instincts’.

We can support by sharing the need to be vigilant among people celebrating sporting, stadium and crowd events taking place over the summer. This campaign complements the #BeSafeBeSound campaign which offers the same key messages for festivals and music events.

The key advice is:

  • If you see something that doesn’t feel right report it at gov.uk/ACT or a member of staff/security. In an emergency dial 999.

  • Trust your instincts, you won’t be wasting our time.

  • Anyone can complete the ACT e-Learning on ProtectUK, this will help you be prepared in the event of a terrorist attack.

Access to CT guidance and ACT e-Learning can also be found on ProtectUK platform and app.

Keywords
Summer
Events
Event safety
Public events
Football match
Socialising
Sports