Summer Vigilance Overarching Narrative
It’s important to remember that the terror threat hasn’t gone away. The threat to the UK from terrorism is substantial, meaning an attack is likely.
We have launched our Summer Vigilance campaign. This campaign builds on many years of ‘award winning’ Action Counters Terrorism (“ACT”) campaigns. New materials and content are going live now to ensure we are maximising exposure during key summer events. Additional materials will be added in the coming weeks.
The purpose of this campaign is to:
- Make the public aware of how we can all play our part in defeating terrorism
- Increase confidence in reporting something which doesn't feel right and how to report.
- Encourage event organisers, staff and security to take action themselves to support the CT effort, and prepare should they need to respond to a terrorist attack.
The threat from terrorism is evolving all the time, so these communications materials are designed to be used in a range of locations and scenarios.
How to use the Toolkit
We are hoping you can help support our Summer Vigilance Campaign by:
Posting, sharing or re-tweeting our social media assets and using them on your social media channels using the hashtag #CommunitiesDefeatTerrorism
Creating internal communications via emailers, newsletters or other means to showcase the campaign and educate staff on key messaging.
Consider local media opportunities & encouraging local businesses and partners to adopt and use the toolkit
Audiences
Two primary audiences identified:
A) Adults visiting summer events and crowded places in metropolitan areas
B) Workforce in key sectors including retail, security, outdoor entertainment sector
Counter Terrorism Policing will be sharing engaging and seasonal-appropriate content across all owned channels, supported by a program of paid social activity to target a younger audience.
We additionally seek the support of organisations, businesses and other partners to use our content natively on their channels and amplify our message.
Key messages & call to action (CTA)
Marketing Communications – All
Find below suggested messaging that you can use within your internal communications and social media content.
Do use contextual messages i.e.
Do summer safely
If you are going to xxxxx event today
Keep the ball moving (football)/ Let the games continue (sports)
Do use clear language around identifying suspicious behaviour, but no need to specify particular behaviours i.e.
If you see something out of place
If something doesn’t look right
If something doesn’t feel right
Do try to instill confidence in the general public i.e.
Trust your instincts
You won’t be wasting our time
It’s better to be safe
Always include a clear Call to Action:
Report at gov.uk/ACT
Report in confidence at gov.uk/ACT
If you see anything out of the ordinary report it at gov.uk/ACT
In an emergency call 999
Do not:
Use the word suspicious in marketing communications
Use jargon or unnecessary long words
Social channels
Please repost, tag and share content from Counter Terrorism Policing’s channels, in addition to posting from your own channels:
Twitter@TerrorismPolice
Facebook@CounterTerrorismPoliceUK
…………………………………………………………
Counter Terrorism Policing is a collaboration of UK police forces working with security & intelligence agencies to help keep people safe from terrorism
Instagram@TerrorismPolice
LinkedIn@CounterTerrorismPolicing
Website https://act.campaign.gov.uk/
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Website Publicly accessible locations guidance
Guidance on increasing the protection of a publicly accessible location from a terrorist attack.
Internal Communications
Please adapt the template article below for use within your organisation:
Do Summer Safely – we’re supporting Counter Terrorism Policing’s summer vigilance campaign
We’re supporting Counter Terrorism Policing HQ as it launches its Summer Vigilance campaign. The campaign aims to encourage the public to report anything which ‘doesn’t feel right’ and to ‘trust their instincts’.
We can support by sharing the need to be vigilant among people celebrating the Queen’s Platinum Jubilee, the Women’s Euros, Commonwealth Games and other sporting, stadium and crowd events taking place over the summer. This campaign complements the recently unveiled #BeSafeBeSound campaign which offers the same key messages for festivals and music events.
The key advice is:
If you see something which doesn’t feel right report it at https://www.gov.uk/ACT or a member of staff/security. In an emergency dial 999.
Trust your instincts, you won’t be wasting our time.
Anyone can complete the ACT E-learning on ProtectUK, this will help you be prepared in the event of a terrorist attack.
Access to CT guidance and ACT E-learning can also be found on Protect UK platform and app.
Suggested social media post copy
Whether you would like to use your own imagery or some of the resources below, we have provided some social media messaging examples that you can use:
Please adapt, localise and amend for your channels and audiences. These are just a suggestion, and we encourage you to tailor the messaging to your audiences.
Jubilee Activity
Let’s look out for each other. If you see something that doesn’t look right, trust your instincts and ACT. Report in confidence at gov.uk/act.
In an emergency call 999. #CommunitiesDefeatTerrorism
Summer Socialising
Whilst you’re out and about this summer, stay vigilant. If you see something that doesn’t look right, trust your instincts and ACT. Report in confidence at gov.uk/act.
In an emergency call 999. #CommunitiesDefeatTerrorism
Summer Events
Security is a team effort. Stay vigilant and be aware of your surroundings. Report anything that doesn’t seem right to a steward or the police. Trust your instincts and ACT.
In an emergency call 999. #CommunitiesDefeatTerrorism
Football
Keep your eye on the ball, both on and off the pitch. Be aware of your surroundings. If something doesn’t seem right, report it to a steward. Trust your instincts and ACT.
In an emergency call 999. #CommunitiesDefeatTerrorism
General Sporting
Security is a team effort. Stay vigilant and be aware of your surroundings. Report anything that doesn’t seem right to a steward or the police. Trust your instincts and ACT.
In an emergency call 999. #CommunitiesDefeatTerrorism
Stadiums
Security is a team effort. When you are in our stadium, be aware of your surroundings. Report anything that doesn’t seem right to a steward. Trust your instincts and ACT.
In an emergency call 999. #CommunitiesDefeatTerrorism
Commonwealth
Let’s look out for each other. Stay vigilant and be aware of your surroundings. Report anything that doesn’t seem right to a steward or the police. Trust your instincts and ACT.
In an emergency call 999. #CommunitiesDefeatTerrorism
Content and Resources
Links to view and download the creatives can be found below.
If you require any bespoke amends (e.g. adding logo) or you are having trouble accessing them, please don't hesitate to contact us via our contact form.
| Assets | What's in the asset | Download here | |
|---|---|---|---|
 | Summer Vigilance Full Video Promoting vigilance during the summer period, staying safe whilst enjoying general activities (Get together, Socialise, Shop, Support, Sightsee) |
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 | Summer Vigilance Socialise Video Promoting vigilance during the summer period, staying safe whilst enjoying social activities (Socialise, Shop, Explore) |
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 | Summer Vigilance Events Videos Promoting vigilance during the summer period, staying safe whilst doing events and travel-related activities (Sightsee, Get together, Travel, Support) |
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 | Summer Vigilance Jubilee Video Promoting vigilance during the summer period, staying safe whilst doing Jubilee-related activities (Celebrate, Enjoy the party, Share the moment) |
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 | Jubilee Stock Images 1 (Clean) Jubilee based image to use, with and without the Counter Terrorism Policing logo |
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 | Jubilee Stock Image 2 (Clean) Jubilee based image to use, with and without the Counter Terrorism Policing logo |
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 | Jubilee Stock image 1 (with copy) Jubilee based image with 'out and about this summer' copy |
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 | Jubilee Stock Image 2 (with copy) Jubilee based image with 'out and about this summer' copy |
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 | Football Stock Image (Clean) Football based image to use, with and without the Counter Terrorism Policing logo |
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 | Football Stock Image (Carousel with copy) Football based image with 'got your eye on the ball' copy, as well as an end card to use within a carousel |
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 | Marathon Stock Image (Clean) Marathon based image to use, with and without the Counter Terrorism Policing logo |
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 | Marathon Stock Image (with copy) Marathon based image with 'stay safe' copy |
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 | General Event Promoting vigilance during the summer period, staying safe whilst enjoying general activities |
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 | Football Video 1 Taps into the psychology of fans who know whats going on, they are astute on and off the pitch. Tying in with the barrier message of the contextual reasons of not reporting. |
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 | Football Video 2 Taps into the psychology of fans who know whats going on, they are astute on and off the pitch. Tying in with the barrier message of the contextual reasons of not reporting. |
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 | Commonwealth Video 1 Direct route that has the barrier message at the beginning - overcoming the fear that saying something will hinder the game play. |
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 | Commonwealth Video 2 Direct route that has the barrier message at the beginning - overcoming the fear that saying something will hinder the game play. |
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 | Commonwealth Video 3 (Hurdles) Contextual lead in line connecting to Hurdles specifically. |
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 | Women's Euro Repurposed Football videos using only Women-focussed imagery. |
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 | Football Stock Image (Clean) Promoting vigilance during the summer period, staying safe whilst enjoying general activities. |
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 | Football Stock Image (Carousel With Copy) Football based image to use, with and without the Counter Terrorism Policing logo. |
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 | Marathon Stock Image (Clean) Marathon based image to use, with and without the Counter Terrorism Policing logo. |
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 | Marathon Stock Image ( With Copy) Marathon based image with 'stay safe' copy. |
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 | Tennis Tennis based image with and without 'Keep your eye on the ball' copy. |
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 | Rural Rural based image with 'Stay safe while out and about' copy. |
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